Pop Up is the project aimed at relaunching towns and cities through the reopening of vacant spaces and local life
Starting in September, the project will start in the Municipality of Chiusi to relaunch the city and revitalize local commerce both in the historic centre, through the establishment of new commercial, cultural, craft and recreational activities, and in Chiusi Scalo, through a new lineup of events.
In the Historic Center, a group of currently unused premises between Via Porsenna, Via Baldetti and the neighbouring streets will undergo temporary reopening for about 5 months, from May to October 2025, hosting commercial, cultural, craft and recreational activities, contributing to the revitalization of the commercial fabric as well as the animation of public spaces and embarking a new vision for the future of these spaces.
The relaunch of Chiusi Scalo, where the commercial fabric is alive and active, will take place through a co-design of a calendar of touristic and experiential events with local businesses and associations. The project aims to offer temporary visitors activities to discover the territory and local businesses and residents an opportunity to experience the town in a different way.
How does Pop Up work?
The vacant commercial spaces in the historic center will be reopened with new subsidized activities for the first months of activity thanks to an agreement between the Municipality and the owners. The premises in question, which were pinpointed in recent months through scouting and mapping, are assigned for free to the best reuse projects, which were selected through an expression of public interest designed specifically for the initiative and based on sustainability, quality and innovation criteria.
The Pop Up project has already been implemented in over 10 municipalities in Tuscany and has enabled the reopening of many commercial spaces, some of which permanently host activities and have created the conditions for other openings.
What happens on September 19?
Pop Up Città di Chiusi begins. At 6.30 pm in via Porsenna 45, the project and the expression of interest for those interested in joining will be presented at one of the vacant premises taking part in the Pop Up experiment.
The stages of Pop Up Città di Chiusi for the Historic Center
June-September 2024
Owners of vacant premises in the historic center join the project
September 2024
Project launch and release of the expression of interest to join the project
October 2024
Deadline for expression of interest
November 2024
Informational meeting with those who have joined the expression of interest
December 2024
Launch of the call for ideas
January 2025
Closing of the call for ideas and selection of proposals
February-March 2025
Coordination of popuppers, restoration and move to the premises
April 2025
Setting up the premises
May 2025
Launch of Pop Up with the opening of the restored premises!
May–October 2025
Events, activities, meetings, workshops, exhibitions and much more
October 2025
End of the Pop Up experiment. To be continued?
The stages of Pop Up Città di Chiusi for Chiusi Scalo
September 2024
Presentation meeting with local businesses (CCN)
October-November 2024
Co-design meetings
December 2024
Events, workshops and initiatives leading up to the holidays
January-February 2025
Follow through and coordination with businesses in the historic centre given the Pop Up launch
Expression of interest
Are you interested in taking a temporary occupancy under a free loan agreement as part of the Pop Up project to carry out your commercial or cultural initiative?
Express your interest!
For information, write to popupcittadichiusi@comune.chiusi.si.it